I had 30 days to become an Instagram influencer

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Instagram followers are very coveted. Having many followers can lead to fame, wealth and escape the office work of 9-5 normie. But how difficult is it really to grow an audience?

VICE's Sally Burtnick gave herself a month to create a new Instagram account and get as many followers as she already has on her personal page, which has taken years to cultivate. Sally agreed not to spend money to gain followers and would use the information available to anyone on the Internet to get started.

Is becoming famous on Instagram as easy as it seems? Follow the adventure of @sallysinsation and find out.

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