According to the Indian Box Office Report 2019 by the Mumbai-based media consultancy Ormax Media, gross receipts at the box office in 2019 exceeded the 10,000 crore mark for the first time, making it a historic year for cinema in India.
Gross profit in all languages rose almost 12% last year to £ 10,948 billion, after £ 9,810 billion in 2018, the report said. The reduction in GST plates helped increase net income even faster by 19% to GBP 9,490.
Ironically, Hollywood was the biggest winner. His productions saw gross collections grow 31% (in all languages, both original and dubbed versions) to reach an all-time high of 1,595 crore. This helped him overtake Tamil and Telugu in second place in Hindi earnings. Hindi led the race until last year, followed by Tamil and Telugu, with Hollywood finishing fourth.
The biggest film in India last year was not an Indian production, but the Marvel superhero film Avengers: Endgame this earned £ 433 crore in all language versions. Three more films followed, which went beyond the coveted figure of £ 300m – the Hrithik Roshan-Tiger Shroff-Bromance war (£ 357 cr.), Multilingual action thriller Saaho (£ 349 cr.) And the controversial Kabir Singh (£ 321 cr.).
Data box for cash register history
Hollywood also increased its box office share last year. While Hindi led the domestic market with a share of 44%, Hollywood (in all language versions) was second with a share of 15%, followed by Tamil and Telugu with 13% each.
According to Shailesh Kapoor, CEO and founder of Ormax Media, the increasing success of multilingual cinema is an important lesson from the report. Moreover Avengers: Endgame. The Lion King did well for Hollywood with £ 184 crore gross at the box office in all language versions. "Saaho 60% of the revenue came from the Hindi than from the Telugu or Tamil versions, ”said Kapoor.
Telugu film Sye Raa Narasimha Reddy, dubbed and published simultaneously in Hindi, Kannada, Malayalam and Tamil, represented in the top 10 earners, with a turnover of £ 196m. "It shows that the success of Baahubali wasn't even, ”said Kapoor. "The Hindi film industry continues to be challenged by dubbed versions of the South and Hollywood films," he added. No wonder that all eyes are now on the upcoming S.S. Rajamouli film are directed RRR and Prashanth Neels KGF Chapter 2,
Alongside Hollywood, Kannada (36%), Malayalam (17%), Tamil (14%), Punjabi (13%) and Hindi (10%) were the other industries that saw box office growth in 2019. On the other hand, both the Marathi (minus 45%) and the Bengali (minus 33%) cinema suffered strong revenue declines in 2019.
The main reason for the sales growth was an increase in the total number of visitors in different languages by 8.9% in 2019. The number exceeded the 100 crore mark last year and reached 103 crore compared to 94.5 crore in 2018. Footfalls was a metric in which Hollywood kept its fourth place. With a 9% contribution to domestic pedestrians, it lagged behind Hindi (33%), Tamil (19%) and Telugu (18%).