Introduction to content marketing with Buzzfeed

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Content marketing is more than just a buzzword: it is a proven and true marketing tactic that small businesses can use to reach customers in an authentic way, without spending much money. In fact, 80% of customers appreciate learning about a company or business through personalized content (Demand Metric). Keith Hernández de Buzzfeed, one of the leaders in the content marketing space, joined us to discuss how small businesses can create and use personalized content effectively in their marketing.