Introduction to email marketing

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Email marketing does not need to be complex. Join Mike Madden, Sr. Demand Generation Program Manager at Marketo, for this short, easy-to-digest and actionable 15-minute webinar to learn the basics of email marketing. We will define the metrics, discuss copying and design, and give you the essentials you need to understand and implement a bulletproof email marketing strategy.

You'll learn:

– How to write subject lines that ask to be opened
– Best practices to test and measure your email campaigns
– Errors, dangers and how to avoid them.