The owner of Kay, Zales, and other popular mid-sized jewelry stores saw online transactions grow by 1.6% and 13.5% in the three months to January 4, Signet said in a statement.
Thursday's results are a significant change from the company's sales performance for the 2018 holiday season, when sales in the same store decreased 2% and e-commerce 5.4% year over year.
Despite the better-than-expected news, total revenue decreased 1% from the fourth quarter of 2018, the company said. North America was down 0.5% while the international segment was down 4.4%.
The company closed 262 stores in the 2019 financial year, as evidenced by previous earnings releases. Signet announced on Thursday that it would close 165 stores and open 38 by the end of 2020. The company operates around 3,000 stores worldwide.