Joe Pulizzi shares the principles of epic content marketing (Content Marketing Institute)


For more information and to download your free Epic Content Marketing Guide, visit:

Joe Pulizzi shares the principles of epic content marketing (Content Marketing Institute)

In this amazing and very actionable episode of The Lifestyle Architects, I am excited to have Joe Pulizzi of the Content Marketing Institute on the show, to talk more about the principles of Epic Content Marketing.

Watch and listen to the full interview here (+ program notes):

Joe Pulizzi is first and foremost a content marketing evangelist. He started using the term "content marketing" in 2001. He is the founder of the Content Marketing Institute (CMI), the main educational content marketing resource for business brands, recognized as the fastest growing business media company by the Inc. magazine in 2013. CMI is responsible for producing Content Marketing World, the world's largest content marketing event, as well as the leading content marketing magazine, Chief Content Officer. CMI also offers strategic consulting for business brands such as AT&T, Petco, LinkedIn, SAP and many others.

Joe has written a new book, Epic Content Marketing, as well as co-author of two other books, Get Content Get Customers and Managing Content Marketing. Joe has spoken in more than 300 locations and 12 countries making progress in the practice of content marketing. He has delivered keynote speeches to dozens of events and organizations, including SXSW, BMA National, Oracle Eloqua, DuPont, SAP, HP and Dell.

Joe not only writes one of the most influential content marketing blogs in the world, but also writes a column for and is a LinkedIn Influencer. If you ever meet him in person, he will use orange.

In this highly actionable interview, Joe shares the principles of epic content marketing and how he can apply all this to his own brand and business to achieve great results. This is good, so be sure to take many notes!

Show the notes page and download your FREE epic content Marketing Guide:

Listen and subscribe to The Lifestyle Architects on iTunes: