Kat Von D will no longer be involved with her namesake makeup brand, the company announced Thursday.
The brand, which was founded by the famous tattoo artist and star of "LA INK" 12 years ago, will now be called KVD Vegan Beauty with immediate effect.
Von D, 37, said the reason for his sudden departure is so that he can concentrate on being the mother of his one-year-old son, Leafar Von Drachenberg Reyes, as well as other creative activities such as his musical career and the newly launched brand of Vegan shoes Von D. shoes
"Last year was a big change for me," he wrote in an Instagram post to his "dear fans."
"As many of you know, I gave birth to my beautiful baby, I launched my line of vegan shoes and now I'm busy preparing to release my long-awaited album in the spring, followed by an international tour!"
"As much as I wanted to be able to balance all this, in addition to continuing with my makeup line, it has become clear to me that I simply cannot do everything at maximum capacity," he writes. "It's hard to admit this, since I've always said" You can do everything and anything. "But I don't think admitting one's limits is a bad thing."
The Gothic queen sold her shares, and beauty conglomerate Kendo, who is also responsible for Marc Jacobs Beauty, Fenty Beauty and Ole Henriksen, is now the sole owner of the makeup line.
"This was not an easy decision, but after careful consideration, I decided that I wanted the makeup line to continue to thrive and grow, and Kendo is prepared to do exactly that," he said.
Von D wants his cult followers to be sure that the makeup line, which has more than 250 products, will remain of the same quality and standards.
"The transition for you, my loyal customers, will be perfect," he writes.
He also thanked his fans for believing in his passion to bring an advantage to the beauty sphere.
“I was able to create a makeup line that made people like me feel like we had a place in this world of & # 39; beauty & # 39 ;, and gave myself and others the tools to express ourselves in a unique way, since Whether the majority will accept it. or not, "he writes." And I couldn't have done any of this without you! "
Over the past year, Von D's reputation has been criticized after he was accused of being anti-vaxxer and anti-Semitic. In an 11-minute video posted on YouTube in May 2019, Von D denied the claims saying they are "extremely offensive and hurtful."
Von D continued to explain the rumors, first saying how his reality show "LA Ink" threatened a male artist in "Miami Ink", which led him to harass her on set. She said she even sent an unsolicited photo of her genitals. She alleged that the same man forged a "anti-Semitic message" in her photo and showed it to the network.
The tattoo artist also dated "Monster Garage" star Jesse James, who wore a Nazi hat with two fingers under his nose that resembles a "Hitler's mustache" in a 2010 hat.
Von D also explained how she originally considered not to vaccinate her son, but has since reviewed her choice.
"After doing a lot of research, I naturally experienced some doubts," he said. "If I had known that I would have disappointed so many people with whom I had never shared where we were with that at that time."