Keynote of Content Marketing World 2017 – Kate Santore

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As one of the oldest marketers in the world, Coca-Cola remains true to its identity more than 130 years later. In this keynote from Content Marketing World 2017, Kate Santore, Creative Content & Excellence, Coca-Cola Company, immerses herself in the basics of what makes great Coca-Cola stories and what brands can learn about storytelling from the icon.

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