London Jewelers feeds medical workers with local food deliveries

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The fight against the coronavirus in New York just got new weapons: sparkling jewelry and luxury watches.

Throughout April and May, London Jewelers, the three-state area’s premier designer jewelry distributor, is donating a portion of sales to buy meals at local restaurants for the brave men and women who work in area hospitals. from New York.

Nicknamed #LondonJewelersCares, the new initiative will provide hot meals to intrepid staff at North Shore University Hospital, Glen Cove Hospital, Long Island Jewish Medical Center, Mount Sinai Hospital and NYU Medical Center.

“We are very appreciative of our first responders and hospital staff risking their lives to care for others,” says Scott Udell, co-chair and fourth generation member of the London Jewelers family. “We appreciate your bravery and look forward to providing you with as much comfort as we can with a smile and a warm meal.”

The family business, founded by Charles London on School Street in Glen Cove, Long Island, in 1926, has already started making food deliveries. They also offer healthcare workers a 20% discount on purchases (excluding some brands) on their website.

“As a small family business, our goal is to treat everyone in our community as a family,” says Randi Udell Alper, Vice President, London Jewelers. “We want our healthcare workers to know that they are in our thoughts and prayers at this difficult time. We are here to show our appreciation and gratitude, and to give back to the communities that have supported London Jewelers for 94 years. ”