Iconic French fashion house Louis Vuitton, famous for its luxury handbags and A-list fans, is now converting its American workshops to make facial masks for healthcare workers, as part of an effort to combat the coronavirus pandemic .
Artisans at the label facilities in New Jersey, California, and Texas will adhere to social distancing guidelines while producing non-surgical cotton masks, which are washable, reusable, and adjustable (to ensure they fit all faces) .
Louis Vuitton says the workshops will donate hundreds of thousands of masks to medical personnel who need it, partnering with leading charities in every state and distributing facial coatings to areas most affected by the COVID-19 pandemic.
Last Friday, the brand also revealed plans to use its out-of-the-box Parisian workshop to build medical gowns for French health workers at six Public Assistance hospitals – Hôpitaux de Paris (AP-HP). Approximately 20 volunteers will produce thousands of protective garments using AP-HP-approved patterns and fabrics.
Louis Vuitton is just the latest luxury brand to launch COVID-19 relief efforts. European fashion giants Prada, Bulgari and the Armani Group recently announced their own efforts to manufacture and distribute protective equipment for healthcare workers and medical facilities.
In late March, the preppy American brand Brooks Brothers announced plans to manufacture 150,000 masks per day at its factories in New York, North Carolina, and Massachusetts for front-line workers. Meanwhile, the founders of Michael Kors, Versace, and Jimmy Choo have made large charitable donations to the cause, as have Tiffany, AG Jeans, and Gucci’s parent group.