Mammoth Media launches CatchUp, an app that summarizes the latest news and trend content

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A new app called CatchUp can come in handy for anyone struggling to keep up with the latest headlines, podcasts, and Netflix shows.

CatchUp is the latest offering from Mammoth Media, the startup behind the chat fiction app Yarn and the social polling app Wishbone. Founder and CEO Benoit Vatere told me that the product started as a book summary app called Booknotes, but early users kept asking, “Why don’t you summarize more than books?”

This is exactly what CatchUp does by summarizing the latest news and entertainment topics. The summaries should be familiar to anyone who has viewed videos in a mobile social app. They are aligned vertically, divided into foils, provided with text captions and only take a few minutes.

Vatere told me that topics are selected based on trends, either in Mammoth’s apps or more generally on social media.

For example, when I opened CatchUp in the morning, I was watching a video that provided basic information on the big topic that everyone remembers – the coronavirus pandemic. Then I moved on to something lighter, a video that breaks down the various streaming services that are now available.

It sounds like the CatchUp team is moving quickly. Vatere said they should respond to trends and create new videos in just a day or two. At the same time, he said that the app should offer a mix of news videos that will eventually go away (“too much content kills storage in the app”), along with greener content.

Credit: Mammoth media

He emphasized that this is a first version of the app and that the CatchUp team plans to iterate based on user responses. It is currently only English, but other languages ​​may be added. The company’s plans also include the later introduction of monetization, from advertising to adding in-app purchases and subscriptions.

Vatere also suggested that a catch-up summary should stand on its own, but could also encourage deeper engagement.

“If you think everyone is talking about” love is blind “, what is it? You can listen for two minutes and understand the dynamics, understand what is happening,” he said. “If it sounds really interesting to you, you can watch it. But if not, you now understand what is being said. “

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