Meet the designers of Gen Next 2020

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Segway-like vehicles were also used by the police to keep an eye on the large crowd on Marina Beach.

You can only tell so much about a designer in her Instagram feed. But when they have a Lakme Gen Next tag, it's easier to make a decision – after all, a jury of buyers, editors, and consultants reviews the collections and then chooses the best of the lot. And since the program started in 2006, we've met Aneet Arora, Rahul Mishra, Nachiket Barve and Masaba Gupta.

It is also an opportunity for designers to seek advice from industry experts and build an international network of contacts. The big prize is the runway show – their investment is exclusively in the manufacture of the clothing. (In other categories like Emerging Designer, the slot fee can be over £ 3 plus tax.) But do they offer more in the 29th edition? Long-time mentor Sabina Chopra said, "This season we had a new selection process that included interviews and presentations from designers who were shortlisted." Previously, applicants sent in their completed forms and some sample clothing, based on which they based them The jury would make their selection.

Chopra creates the mentoring program based on “design, presentation, feasibility of collections, business models, retail and a thorough understanding of the fashion industry”. The four designers in this year's edition agree that talking about the industry's economy – which is now heavily focused on collaboration and retailing on social media platforms – was the key to understanding their market. A multi-designer store tour was also arranged for the designers. "This gives them the opportunity to connect with retailers and get real-time feedback as they prepare for a full market launch," she added.

The four designers at Gen Next speak with these new aspects weekend about what to expect from them at the Mumbai show on February 12th.

AKHL by Akhil Nagpal

AKHL by Akhil Nagpal

AKHL by Akhil Nagpal

Surplus monofilament threads used for embroidery

“As a young designer, you cannot say that you are 100% sustainable. You cannot ignore the climate crisis either. So it's essential to do what you can do, ”says the Delhi-based designer. The 28-year-old worked with designers Manish Arora and Amit Aggarwal before founding his own label in June 2019. Nagpal was first introduced to monofilament yarn during his course at the Central Saint Martins College of Art and Design. "When visiting fishing villages in Maharashtra, we came across these tangled yarns that could not be used to make nets and would be disposed of in landfills. We dyed and used them to embroider and manufacture structured garments," he explains. He becomes present both Pret (10,000 to 35,000) and Couture (over 75,000).

ALL2DEFY by Ananya Modi Jain

ALL2DEFY by Ananya Modi Jain

ALL2DEFY by Ananya Modi Jain

Reversible urban wear with inclusive messaging

After a BFA in womenswear from Parsons, New York, and a Masters in Luxury Accessory Design and Management from Istituto Marangoni, Milan, Jain's Indian roots won. "Made in India products became my mission," says the Delhi-born American. She chose Urban Wear for her niche label, which was launched in 2018. “It is important to me to develop a strong brand language that is inspired by youth culture. the colloquial language we use and the freedom of speech that we promote. Shape, function, portability, and maneuverability are very important to today's customers because they want super comfortable clothing that is easy to wear and can be styled in a variety of ways. Our funny graphics, bizarre prints and unique embroidery help us to direct the cuts and silhouettes in a new direction, ”added the 26-year-old. For the new “Woke Up Like This” collection, she brings an all-weather collection, which consists of a range of woven and knitted fabrics with reversible outerwear. From £ 4,000 to £ 18,000.

C H A N D R I M A by Chandrima Agnihotri

C H A N D R I M A by Chandrima Agnihotri

C H A N D R I M A by Chandrima Agnihotri

Organic kala cotton and fabrics developed by the weavers of Bhujodi village in Bhuj

“Inspired by the distinctive embroidery style of the Jat community in Kutch, which is based on cross stitch, my debut at LFW embodies the cultural wealth of India. These techniques on bio Kala Cotton sourced directly from Webern in Bhuj is combined with European lace embroidery to create a global appeal. We also used silk thread embroidery and cords in geometric patterns for a boho-chic look, and fabrics that the weavers from Bhujodi Village in Bhuj developed for details, ”said the 28-year-old from Delhi. The NIFT graduate worked with greats like Rohit Bal and Abu Jani-Sandeep Khosla before starting her womenswear label of the same name in 2019, both wearable and commercial, ”she says. From £ 15,000.

GRAINE by Mannat Sethi and Harshna Kandhari

GRAINE by Mannat Sethi and Harshna Kandhari

GRAINE by Mannat Sethi and Harshna Kandhari

Graine's philosophy ranges from responsible design to the contemporary implementation of traditional concepts. For the debut at LFW, the designer duo from Delhi brings "a millennial interpretation of a traditional Indian" barfi, defined by different shape and texture ”. Fabrics like linen, crushed has awaxed transparent layering, twill and transparent organza ensure an interplay of texture on the runway. “You will also see folds that add volume to pants and dresses and emphasize cut-outs, double-layered sleeves, deep-drawn shoulders zari Craftsmen. The Bakhiya sew and Mukaish Tilla get modern translations too, ”Sethi wrote in an email. From £ 15,000 to 55,000.

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