Michael Kay's post-Mike Francesa rating win shows tough WFAN faces

<pre><pre>Michael Kay's post-Mike Francesa rating win shows tough WFAN faces

The dominant players in the New York sports radio world after Mike Francesa are shows with reach.

The ESPN New York and WFAN franchisees are personality-driven. ESPN's "Michael Kay Show" has afternoons, while FAN's "Boomer & Gio" knocks out the competition in the morning. They talk about sport, but also about other topics.

A month after the start of the first evaluation book, this trend leaves FAN's new afternoon program in a small no man's land, as Joe Benigno and Evan Roberts operate almost exclusively sports radio with meat and potatoes.

They're fans at first, which allows them to take fewer shots, but this gives them fewer combinations to throw.

While Roberts remains as savvy as any super fan, Benigno has picked up on the FAN afternoon tradition of not paying close attention to the sport.

Roberts & # 39; and Benigno's young-aged act contains some endearing traits, such as when Roberts teaches Benigno about the modern world.

Joe: What is it, brother?

Evan: Toast.

Joe: Toast? How does this work?

Evan: Well, you put bread in a toaster and it all comes out crispy.

Joe: A toaster! I have to get one of these, brother.

Despite this variety show, “Joe & Evan” is a clear number 2 on the Kay Show, regardless of whether streaming is included or not.

From 3 p.m. to 6 p.m. when the two shows compete, Kay's show has an advantage of 8.1 to 6.7 (with the added streaming).

From 3 to 6.30 p.m. Kay Joe & Evan and Francesa beat 8.2 to 5.7, according to Nielsen. If you enter FAN's steaming number, it increases to 6.6.

The half-retired Francesa has become practically irrelevant because his role seems to be unrelated. Even FAN's commercials sound a bit embarrassed over the length of his half-hour program.

The stations advertise “Boomer & Gio” from 6 am to 10 am, “Moose & Maggie” from 10 am to 2 am and “Joe & Evan” from 2 am to 6 am. For Francesa, the starting time is only at 6 a.m.

From 6pm to 6.30pm, Francesa lowered the FAN ratings slightly, as Peter Rosenberg's “ENN” on ESPN has an advantage of 8.5 to 6.5.

As for Francesa's Radio.com show from 5pm to 6pm. Not many people seem to listen to it every day. According to sources, "Joe & Evan" hits Francesa in the stream.

Francesa is just starting a new three-year contract. I will permanently prevent the current format.

With Francesa getting paid but not really producing ratings, FAN is now dominated by his morning show, which is well above the New York market.

Like Kay, Boomer and Gio don't just talk about sports. On Tuesday, the program had a poignant opening about Boomer's son Gunnar's engagement, which was the culmination of his fight against cystic fibrosis. As Tuesday touches, most mornings are spent just playing around.

Marc Malusis and Maggie Gray were fine at noon. It is neither bad nor great. It is audible, but so far not a must.

ESPN with Rick DiPietro, Chris Canty and Dave Rothenberg (10-1) as well as Bart Scott and Alan Hahn (1-3) compete against "Moose & Maggie". FAN still has the advantage, but it should because ESPN gives its local shows a mountain to climb while the national Golic & Wingo program fights hard in New York. "Golic & Wingo" took 12th place in the first month of the current book.

After all, this is just the beginning of the world of sports radio after Francesa. A month is just three innings of a baseball game.

Joe and Evan have a loyal following, which is why they were eventually raised in the afternoons.

It is more difficult terrain and it takes time to find a full audience. Entercom didn't leave Francesa's first successors, Chris Carlin, Gray and Scott.

So there is something to see. The work of Joe and Evan only got more difficult as the Kay Show got stronger.

A month later, Kay remains New York's number 1, but Boomer and Gio have joined him as radio kings.