NBCUniversal launched its Peacock streaming service for investors on Thursday. This is highlighted by a free version that excels in an increasingly crowded online video market. It starts on July 15th in the USA.
Peacock Free will consist of 7,500 hours of programming, including next day access to the current seasons of the first year NBC shows, full seasons of classic series, universal films and curated content such as "SNL Vault" and "Family Movie Night".
Peacock Free should give NBCUniversal an immediate surge in ad revenue as consumers add a free monthly product to their video streaming diet. Steve Burke, chair of NBC, said last year that he expected Peacock to earn about $ 5 a month in advertising revenue for each Peacock subscriber. Other streaming products like Netflix and Disney + do not contain advertisements. HBO Max from AT&T will also not contain any advertisements, although John Stankey, CEO of WarnerMedia, has announced a future version of the product.
Al Roker, NBCUniversal is launching its new Peacock streaming service at 30 Rockefeller Plaza today.
Nathan Congleton | NBCU
There will also be two paid tiers of Peacock, known as Peacock Premium.
As previously reported by CNBC, there will be a Peacock premium version for $ 4.99 per month with ads and an option for $ 9.99 per month without ads. Both paid stages include live sports and early access to late night shows. Peacock Premium will include non-televised Premier League football games and Ryder Cup games in September starting in August. The inclusion of sports is another differentiator for Peacock from rivals like Disney +, HBO Max, and Netflix, which don't include live games.
Peacock Premium gives NBC fans an early look at the Late Night series, a first for any network. Late night fans of early bedtime can watch "The Tonight Show Starring Jimmy Fallon" at 8pm. ET every day instead of the normal TV time of 11:35 p.m. ET and "Late Night with Seth Meyers" at 9:00 p.m. ET instead of waiting until 12:35 p.m. ET.
Peacock also offers live coverage and access to "NBC Nightly News with Lester Holt". The full episodes of Dateline news magazine are also available to Peacock subscribers.
The Comcast company NBCUniversal has set itself the goal of reaching 30 to 35 million active Peacock accounts by 2024.
Free Peacock Premium for Comcast and Cox customers
Comcast and Cox cable subscribers get free access to Peacock Premium with advertising and can pay $ 5 a month for the ad-free version. Comcast's Xfinity X1 and Internet-only Flex customers will get access to Peacock Premium on April 15, three months before the national launch.
Peacock Premium will have more than 15,000 hours of content, consisting of more than 600 films and 400 TV series. The service will be the streaming home of "Law & Order" and "Chicago Fire", along with previously announced series such as "30 Rock", "Two and a Half Men", "Cheers" and "Frasier".
Peacock announced several new original series that will be equipped with a premium subscription for long-time NBC stars. Tina Fey will produce "Girls5Eva", which includes an all-girl musical act from the 1990s that will form another star, and "Intelligence" with the former "Friends" actor David Swimmer.
NBCUniversal also announced that it has acquired a stake in Kevin Hart's Laugh Out Loud network, making a hard stand-up comedy a special and different Hart-related content for Peacock.
Disclosure: Peacock is the streaming service from NBCUniversal, the parent company of CNBC. Comcast is the parent company of NBCUniversal.