Netflix announced this week that it had started streaming titles in AV1 on Android, which could help the two-year media codec become more widely accepted.
The world's largest streaming giant said Wednesday it switched from Google VP9 – which it previously used on Android – has increased its compression efficiency by 20% compared to AV1.
At the moment, only "selected titles" are available for streaming in AV1 if subscribers "want to reduce the use of cellular data by activating the" save data "function", according to the American company.
Netflix hasn't said much about the benefits of AV1 for customers, but acceptance of the new media codec still sends a message for itself.
Tech giants, including Google, have developed and improved media codecs for years when data consumption skyrocketed and inexpensive devices like hot cakes sold. But they simply cannot agree on a media codec and support it universally.
Think of Safari and YouTube, for example. YouTube videos cannot be streamed in 4K resolution on Safari because of Apple The browser does not support the VP9 from Google. And Google doesn't support HEVC for 4K videos on YouTube.
AV1 is said to be the saving media codec that receives universal support. It is free of charge and works on open source Dav1d decoders developed by VideoLAN. best known for its widespread media player VLC and FFmpeg communities. It is sponsored by the Alliance for Open Media.
Who are the Alliance for Open Media members? Almost all big people: Apple, Google, Amazon, Netflix, Nvidia, ARM, Facebook, Microsoft, Among others, Mozilla, Samsung and Tencent.
However, this does not mean that the introduction of AV1 is not a barrier. Compared to HEVC – the format that AV1 is supposed to replace in popularity – coding in AV1 was noticeably slower a year ago according to some benchmark tests.
Netflix's announcement suggests the situation has improved. The streaming giant said its goal is to support AV1 on all of its platforms. "To make AV1 widely available, we support open source efforts to further optimize 10-bit performance and make these benefits available to everyone," said a blog post.