The MTA, North America’s largest transportation network, which runs New York City’s subways, buses, and commuter rail cars, is using digital signs and audio announcements to make sure commuters know they are now required to wear masks or cloth coverings over their noses and mouths.
MTA Chief Safety Officer Patrick Warren said, “This executive order follows our efforts, leading the country, to keep our customers and employees safe during the COVID-19 pandemic. Wearing the face covering is critical to protecting public health and could ultimately save lives.”
The MTA said it’s hammering that point home with its “Keep Them Covered” campaign. It will use digital signage across more than 7,000 screens in the NYC subway, on buses, and on the Long Island Railroad and Metro-North Railroad. More than 7,000 printed signs will also be used in buses and paratransit vehicles.
The bright yellow signs feature easy-to-follow flow charts that always conclude with having mouths and noses covered. There’s also an illustrated passenger wearing a mask and flashing a thumbs up.
The MTA is also reminding its customers that, for now, public transportation is for essential travel only and all other New Yorkers should stay home.