According to Nike, it's time to start a new gender equality campaign.
The company launched a short film titled "Equality" on Sunday for Black History Month.
The ad shows athletes sponsored by Nike Lebron James. Serena WilliamsKevin Durant, Gabby Douglas and others, "reinforce their voices to raise the positive values that the sport can represent, open their eyes and bring them into a broader focus," the company said.
Actor Michael B. Jordan addresses the film and singer Alicia Keys interprets Sam Cooke's "A Change is Gonna Come".
"Is that the promised country history?" Jordan says. "Here, within these limits, in this specific place, this lawn, here, you are defined by your actions – not by your appearance or your belief."
Nike will show ads from the campaign on social media, billboards, and posters in cities in the U.S. and Canada. T-shirts and shoes of the "Equality" brand are also sold as part of the annual Black History Month collection.
Clothing from the campaign will be worn by Nike athletes during the NBA All Star weekend.
Nike said it will donate $ 5 million this year to organizations like MENTOR and PeacePlayers.
Related: Pro Trump boycott calls follow Super Bowl ads
Nike's new campaign comes a week after numerous companies have published ads for acceptance and acceptance at the Super Bowl.
Budweiser, 84 sawn timber, Coke (, Airbnb, Kia and )Tiffany ( were among the brands that contained messages about immigration, equality and environmental protection. )
– Ahiza Garcia from CNNMoney contributed to this story.
CNNMoney (New York) First published on February 12, 2017: 12:51 p.m. ET