Pay per click advertising explained for beginners


Pay-per-click advertising can be difficult to understand at the beginning, so watch our video explaining pay-per-click advertising for beginners. We answer some popular questions like What is pay per click advertising? How does pay per click advertising work? How can you start with PPC ads? And is pay per click advertising worth it? You can look below to see more of our PPC Advertising information. We also have a pay-per-click advertising course URL below on our Surfside PPC website, so you can follow all our lessons.

PPC Advertising Course by Surfside PPC:

Pay per click advertising explained:

What is pay per click advertising?

Pay-per-click (PPC) advertising is a form of advertising in which the advertiser pays for each click on their website or application. Google Ads is the best known PPC ad network, where advertisers bid for keywords to click on their websites. Advertisers only pay when their ad is clicked.

How does pay per click advertising work?

Advertisers generally set an offer for clicks on their website based on the keywords and / or the audience they are targeting. Pay-per-click advertisers enter an auction against other advertisers for each click. The ads shown are based on an offer and an ad quality score or relevant score.

How can you start with PPC ads?

You can start using popular PPC advertising networks such as Google Ads, Bing Ads, Facebook Ads and more. You will need a website or an application to promote. Then, you can register in one of the main PPC networks, enter your payment information and create your first campaign. We have tutorials on our YouTube Surfside PPC channel for the main advertising networks.

Is pay per click advertising worth it?

The key to pay per click advertising is to test and optimize your campaigns. Large companies use PPC advertising every day with annual budgets of millions of dollars to generate more leads and sales. PPC Advertising is worthwhile for companies of all sizes, but requires testing and knowledge of PPC Ad Networks.