PPC and CPC in Digital Marketing | Introduction to PPC and CPC | Digital advertising

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PPC and CPC play an important role in digital marketing. PPC and CPC mean pay per click and cost per click, respectively.

PPC is also known as CPC. It helps drive traffic to your website through ads and pays Google per click on your ads. Search engine advertising is a very popular form of PPC / CPC where the advertiser advertises ads for potential customers through SERP.

In this video tutorial you will learn more about PPC / CPC and its example.

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