Marketing real estate videos don’t have to be complicated and they don’t have to be elegant. You can make real estate marketing videos using only your phone. And the video will still get a lot of views and engagement.
One of my favorite videos for real estate marketing is what we call a “Walk Through” video. As the name implies, the video is simply walking and talking about the home or a specific feature of the home.
These videos can be short or long … although if you post on FB, don’t spend more than a minute. If you post to FB, portrait view works best because more than 80% of FB traffic occurs on a mobile device.
You can drive this type of video for $ 1 a day on FB and get great results, especially if you select a combination of people who have interacted with your marketing and who have shown that FB has an interest in buying or selling real estate.
Video equipment is pretty simple for this type of real estate video because you can get away with just using your phone. You can choose to use a stabilizer or a tripod if you want to get stylish, and even microphones … but they are not necessary.
In this video, we mention the following team recommendations:
Neewer Photography Photo Studio 50cm / 20inch Aluminum Tabletop Backlight Stand:
As for the software for this type of video, if you get a good shot you can simply use the cropping features in your photo app on your phone. If you want to edit parts or make transitions, you can invest in affordable video editing software.
Simple video editing software recommendations:[For Mac] Screenflow Pro: [For PC] Camtasia
When it comes to marketing this real estate video, posting to FB and using the FB Ad platform to promote it works very well. In the example, we only spend $ 1 per day on FB to get thousands of visits in no time.
This type of video works well with the FB algorithm and ad platform due to the highly personalized content and uniqueness of the content (introduces it to you!) The result is that you are rewarded with lower advertising cost for facing more persons.
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