The China-based BBK Group's three smartphone brands – led by Realme – were the fastest growing brands in the Indian smartphone market in calendar year 2019, while Xiaomi remained unchanged and Samsung saw negative growth (year over year). International Data Corporation (IDC) said on Friday.
Xiaomi was the leader with a 28.6 percent market share and had an annual delivery of 43.6 million units in 2019 – the highest smartphone delivery ever made by a brand within a year – but growth slowed in 2019 from 2018 to 9.2 percent (YoY), IDC reports.
Realme in fifth place with 10.6 percent market share recorded a massive growth of 263.5 percent in the calendar year 2019, Vivo with 15.6 percent market share grew 67 percent and Oppo with 10.7 percent market share grew 60, 5 percent.
Samsung saw growth of 2.8 percent in 2019 with a 20.6 percent market share. The Galaxy M series, especially the Galaxy M30, cut according to IDC & # 39; Quarterly Mobile Phone Tracker & # 39; doing well in the online segment.
Overall, the BBK Group – without the OnePlus brand – had a market share of 36.9 percent.
"Vivo has become the market leader in offline channels. The continued focus on the offline channel, despite the exclusive positioning in the online channel and the presence in the price segments, led to this phenomenal increase in 2019," says the IDC- Report.
Oppo climbed to fourth position in the fourth quarter of 2019 and saw huge growth of 88.4 percent year-on-year thanks to the affordable A-series and the successful Reno 2-series.
Ironically, other smartphone brands like Nokia, LG, Sony and Blackberry fell a whopping 46 percent in terms of market share.
In the mid-premium segment ($ 300- $ 500), Vivo continued to lead in 2019 with a 28 percent market share due to the high-volume Vivo V15 Pro, followed by OnePlus with a 20.2 percent market share due to OnePlus 7 model.