Realme takes on Xiaomi because it is called a copycat brand


New Delhi: Madhav Sheth, Realme's CEO, took on Chinese smartphone maker Xiaomi on Tuesday after being labeled a "copycat brand" in the Indian smartphone market, saying, "Become a truly innovative brand and a leader don't behave like that. " The".

Sheth replied to a previous tweet from Manu Kumar Jain, Xiaomi Vice President and CEO of Xiaomi India, who accused Realme of being a "copycat brand": "A real innovative brand and a market leader will not behave that way. Basic dignity and ethics should no matter how insecure you are about the growth of your competitor. "

The tug of war on Twitter started last week with Jain tweets: "Funny! A copycat mock us. Later this brand brings advertising and some people blame us. Most brands advertise, but only Xiaomi gets beaten up. Because we were transparent about it our business model. If a journalist wants to understand our internet business, I like to talk! "

When contacted, Sheth told IANS: "It doesn't fit brands to lower their corporate ethics and get involved in social media, as this only damages the general mood of the industry. We are here to give our users the best of experience and Realme to offer rather focus on it, "said Sheth.

In May last year, both smartphone bosses took part in Twitter, starting with Jain's Twitter outbreak against Realme, where he appeared on Realme 3 Pro with Qualcomm Snapdragon 710 and said this was older than the Snapdragon 675 Redmi Note used in Xiaomi's latest device 7 per.

Sheth responded and said Xiaomi was "unsure" about his success in the country. "Someone is scared," he had tweeted.

For the 2019 calendar year, Xiaomi had a 28 percent market share, while Realme – with growth of 255 percent – had a 10 percent market share when it arrived on the country's stage just over a year ago.

"We will focus on making #realme 2020 the best. The rest is your choice, we don't care," Sheth tweeted.

In his opinion, Realme's growth in the country has not slowed.

"In the fourth quarter, we always control deliveries after the online bumper season as an online brand, no matter what we bring into the country, we don't sell or throw equipment in stock. We know the demand and respond accordingly.

"We had a super festive seasonal sale and delivered less in the remaining months of the fourth quarter, taking online demand into account. The 255 percent growth for 2019 is proof that Indians are in love with Realme devices and big Enjoy respect. " the brand, "Sheth said to IANS.

Interestingly, Xiaomi's POCO sub-brand will launch its second device as "POCO X2" next month, while Realme launched X2 and X2 Pro devices at the end of last year.