After a long period of invitation-only beta testing, Scroll is officially launched today and offers ad-free access to websites like BuzzFeed News, Business Insider, Salon, Slate, and Vox at an introductory price of $ 2.49 each Month.
CEO Tony Haile Previously, he led Chartbeat, an analytics company, and said he founded Scroll Because of his disappointment with how news sites were adversely affected by ads and trackers, and despite these behaviors that affected performance and privacy, publications were still struggling to make money.
"Basically, we tried to rethink the following: How would the internet have developed if it hadn't had to rely on ads?" [from the start]? Said Haile. "What would the economy look like?"
The solution he and his team found is a subscription where consumers pay (the price starts at $ 2.49 in the first six months after launch and then increases by $ 4.99 each Month) for "a twice as fast web without internet" shadow tracker, no advertising, no pre-rolls. “Publishers are now making more money than they would have if they were showing ads to the same visitors.
The customer experience may be similar to what you can already get with an ad blocker, but Haile said it offers some key benefits. For one thing, you won't encounter the problems that can currently occur with affiliate websites that recognize ad blockers. Second, it works fine on mobile devices. Once you've logged into your account on the Scroll website, you should be able to visit one of the partner sites and display them without ads. You can also read them using the scroll app for mobile devices.
There is also something that Haile calls "good karma" when he knows you are supporting the publishers who are behind the news and stories that you are actually reading.
He noted that each reader's payments are distributed separately based on their own “commitment and loyalty,” rather than pooling all subscription income into a single pool. So your money will never go to a site you have never visited. You will also receive a monthly report on which publishers your money supports.
According to Haile, Scroll has already won around 300 partners. (TechCrunch is not one of them, but I hope this changes.) The launch estimates that a normal page view will only get $ 0.011 through ads, compared to $ 0.016 with scroll. The startup also offers a revenue calculator that allows publishers to confirm that they are not losing any money.
Regarding publishers, Haile said he was trying to incorporate into Scroll a "wider range of websites" that represent a wide range of points of view. Since the money doesn't go into a single pool, there's no need to worry about support. A page you don't like (unless you hate clicking and reading).
Nevertheless, he will train something Editorial verdict: “I'm too old to deal with Nazis. I don't want to give them money. "
Of course, many (non-Nazi) publishers are also experimenting with their own paywalls and subscriptions. Haile argued that Scroll complements these efforts because it enables publishers to offer readers a better experience and make more money even if they are not yet "super fans" ready to sign up for this particular subscription.
"We don't get in the way," said Haile. "We are trying to solve this other problem so that the internet doesn't get on our nerves."