Search Engine Marketing (SEM) | Search Engine Marketing Basics | PPC – Part 29

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Search Engine Marketing or SEM is a form of Internet marketing that involves the promotion of websites by increasing your visibility on the search engine results page (SERP) through paid advertising. You can advertise on Google, Yahoo, Bing and other search engines.

For advertising in the Google search engine and its advertising networks, we use Google Adwords. It is based on the PPC / CPC concept.

#SEM #Searchenginemarketing #Googleadwords

Google Ads

1. Google AdWords is a Google advertising service for companies that want to show ads on Google and its advertising network.

2. AdWords is based on the PPC / CPC concept.

PPC: pay per click
CPC: cost per click

3. You can schedule your daily budget in AdWords.

This video tutorial provides step-by-step details from the creation of a Google AdWords account to the publication of an Add on Google.

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