The PPC keyword tool offers an easy way to plan and configure an optimized Google Ads campaign. With this tool, users can organize keywords at the campaign and ad group level, quickly set negative keywords, and export the campaign plan to seamlessly import into Google Ad Editor.
* Craig Campbell will take us through the tool: its interface and key features,
* Then Amy Bishop will step in and share some expert advice for successfully integrating the PPC KW tool and other SEMrush advertising tools into your workflow to optimize your work routine,
* Question and answer session with Craig and Amy.