SendBird adds language and video to the popular chat API

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SendBird has built a very successful business with a chat API, but the company never intended to stop here and announced today that it is adding voice and video features to its communications platform.

“We’re more creating an interaction platform that enables not only text messaging, but also voice calls and video recording capabilities in addition to our platform. It will be a broader offering, ”CEO and co-founder John Kim told TechCrunch.

The new tools are based on an IP-based delivery system so that, according to Kim, the telephony is not affected. This should help distinguish yourself from another popular communication platform, Twilio.

According to Kim, his company is currently number one in the field of chat API and delivers 100 million interactions per month. This primarily includes the activation of chat in on-demand services such as hailing and delivery of food as well as in online marketplaces and communities. More recently, Kim says, he sees an increase in digital health applications, which will inevitably continue as there are numerous medical care options available during the COVID-19 crisis to receive medical advice.

Adding voice and video will definitely increase the resources required to provide these services, but Kim says they developed the platform for it. “One of the things that set us apart from the rest of the market was our scalability. So we had no technical problems with increasing demand, ”he said.

The company plans to charge these services by the minute, which Kim says is an industry-proven method for voice and video. SendBird Developers can add these features with just a few lines of code and offer a similar value proposition to companies like Plaid (recently sold to MasterCard), Twilio, and Stripe. Developers do not have to create these functions themselves.

The company was founded in 2013 and was part of the Y Combinator Winter 2016 cohort. The company now has over 200 employees and has raised over $ 120 million, according to PitchBook data. Pitchbook put the company’s valuation at more than $ 287 million last May when it announced a $ 50 million Series B expansion that would bring the entire Series B to $ 102 million.

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