Email is rubbish and we're all buried in it. It's difficult to get someone's attention given the limitations of digital missives. How can you close someone's eyes when the most important communication channel of the internet age is a mess?
One way is to skip the inbox completely and send something physical instead. This is where a startup called Sendoso comes into play. The company, which today receives $ 40 million in new capital from a Series B led by Oak HC / FT Partners (the HC / FT bit stands for Healthcare and Fintech), is accelerating its expansion from what it is "Broadcasting platform" calls so that people are noticed by others when they think it is necessary.
TechCrunch covered the company's Series A in early 2019 when it raised $ 10.7 million. Sendoso has now raised more than $ 54 million during his life as a private company.
In an interview with TechCrunch, Sendoso Chairman Kris Rudeegraap According to Rudeegraap, his company raised $ 40 million in a single round after previously earning less than $ 15 million because it "met the needs of the product market" that the promotional event "oversubscribed in terms of interest." "Was.
The start-up also said it could increase total sales in 2019 by 330% compared to the 2018 result.
All of this growth is impressive, but what is Sendoso doing exactly? It is a technology company with a large real presence, which makes it a bit difficult to describe. In practice, the company's software helps customers "integrate digital and physical broadcast strategies" to better attract attention, according to Rudeegraap.
As TechCrunch detailed during the company's Series A, the CEO previously worked in sales, where he began to branch out his communications strategy by sending loot, handwritten notes, and the like to potential customers. The attempt was successful, he said to TechCrunch, but it was time consuming.
Sendoso is the product version of Rudeegraap's previous sales methods. It calls its service a "broadcasting platform" and states on its website that it can broadcast pretty much anything through its systems, including perishable goods. The company summarized its market offering this morning in a press release to “integrate digital and physical broadcast strategies into its launch programs”.
The company develops software that connects customers with its own services, its services with CRM tools for customers and both with its warehouses to support the sending of personalized articles to teams and potential customers.
It is not difficult to consider whether the company could branch out over time. After all, it builds relationships with companies of all kinds, has shipping experience and a growing storage space. What else could it send in time?
Today, Sendoso seems to focus on companies that send gifts and items from other companies, often personalized. Sales is a big world. Driving sales is a big market. Let's see if Sendoso can achieve three-digit sales growth again in 2020.