SEO vs. SEM: What’s the difference and why should you care?


What is the difference between SEO and SEM? When should you be using them? In this tutorial, you will learn the difference, as well as when and where you should use SEO, PPC, or both.

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Additional SEO Resources

What is SEO (Search Engine Optimization) and how does it work? ►

SEO for Beginners: A Basic Search Engine Optimization Tutorial for Higher Ranking on Google ►

SEO Checklist 2019: Get More Organic Traffic (Step By Step) ►

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Search engines are the best source of traffic for any website. In fact, around 5 billion searches occur on Google every day.

Search engines have also been reported to generate 10 times more traffic to shopping sites than social media. And 72% of consumers who did a local search visited a store within 5 miles.

That said, SEO and PPC are important.

Think about it: Search engines are companies. They need to earn money to be able to operate. As a result, most, if not all, platforms will award premium locations to paying customers.

For business keywords, the entire fold is covered in ads, making organic results almost invisible. A search engine would have to scroll down for a while before even thinking about going to your page.

However, Google doesn’t show ads on every page for every search. There must be some kind of business intent for the ads to appear.

So even if you had an infinite budget for PPC, you wouldn’t be at n. ° 1 for each keyword.

This is why we have another acronym, SEM, where we can combine the two strategies and really take our search engine marketing to another level.

And in this video, you will learn some strategies on when and why to implement SEO, PPC or both.


1:45 SEO or PPC? 🤔
3:40 Post ads for keywords that are too competitive to rank
4:15 PPC benefits while working on SEO
6:19 Use SEO + PPC when search result pages are covered in ads
7:19 Own as much real estate as possible

#seovssem #seo #sem

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