Shakira and Jennifer Lopez shook their money-makers at the Super Bowl 2020 halftime show, but they actually didn't make any money.
That's right, although divas with dynamic pop perform too hot for some, they won't see a penny from the National Football League.
Instead, Jennifer Lopez and Shakira are paid in "Union Scale," "a fraction of the six- and seven-figure sums" that Forbes usually collects in the registry.
And this is not an anomaly – every Super Bowl half-time artist from Beyoncé to Bruno Mars essentially worked for free.
But don't crucify the NFL as a monumental miser. According to Forbes, the organization bears the $ 10 million production cost, essentially providing the performers with a massive, free platform for artists to advertise their work.
This year's mid-term campaigns are already paying off for the duel divas. Spotify reports that Jennifer's online streams increased 335 percent, with Shakira rising 230 percent after half-time. Shakira in particular has proven that the hits don't lie when their 2001 song "Whenever, Wherever" topped the charts with 4,000 sales on February 2, an increase of 1,194% from the previous day according to Market Watch.
And don't forget the money Lopez earned from her Hard Rock Hotel commercial with fiance Alexander Rodriguez and DJ Khaled.
Fox Rothschild entertainment lawyer Lori Landew told Forbes that "the Super Bowl halftime show remains a sought-after place for many artists."
“Some of these artists don't see their performance as a political statement or a cultural battlefield, but rather see their live performance as an opportunity to entertain an enthusiastic audience and share their music and talent with millions of viewers. "