"My goal is to create inclusiveness," she said. "If I grew up so close to this world and still feel marginalized, think about how much worse it is for everyone else."
So she registered the @MrsDowJones handle and began to gather followers with posts that weren't in jargon, but "in the language I spoke," she said. That meant a lot of humor and Kardashian references.
In the two years since she launched her brand, Ms. Sacks has founded a successful finance-related book club, a newsletter that shares tips and news about finance, and a range of products that she peddles Were like the hats of J.P. Sonja Morgan and the sweaters of "I miss Janet Yellen". It monetizes its social channels through branded content deals. That year, Ms. Sacks also hosted monthly sponsored events for her followers, where financial metrics such as Sallie Krawcheck, a former Bank of America executive, and Bradley Tusk, a venture capitalist, talked about her books and financial careers.
Ms. Sacks said it's not just women that she wants to help, but everyone who has no career in her financial careers and talks about wealth creation. Though she made a name for herself by foregoing personal finance, talking to some of her fans convinced her to include more basic money management tips in her posts. Many of their followers have problems with student debt and like many Americans, they do not have the disposable income to play on the stock market.
"I noticed I talked so much about investments, but you can't talk about investments until people save money," said Ms. Sacks. "So I had to take a few steps back and say: 'OK. Let me get rid of my audience's debts quickly, and we'll go back to things after they make savings. “In 2020 she plans to publish a curriculum that covers the basics of personal finance.
That doesn't mean that she is giving up the roots of her brand.
"I'm not here to defend Wall Street," she said, "but I'm here to bridge the gap so people don't feel left out." On Wall Street, people feel like outsiders. They have their own uniform, they have their own language, they speak, they have certain places where they hang out, they read publications. You have created a world that feels exclusive. We can answer the question: "They are bad, they hurt us", but I think no matter what, we give she the skills and confidence to play in their field. "