Starting Monday, the chain will be selling a pate with sausage, egg and cheese, which will be served on a glazed donut. The sandwich will only be available for a week and is the latest promotion for the vegetable protein since it was launched nationally in November.
The "Beyond D-O-Double G-Sandwich", as it is said, was inspired by a "rapper's passion for vegetable protein and a love of glazed donuts," according to a press release. Dunkin hired Snoop for the first time last year and surprised customers with the vegetable-based meat in a TV advertising campaign.
Snoop and Dunkin & # 39; will open a pop-up store later this month that includes a green tracksuit with the words "Glazzzed for Days" and other clothing. A start date has not yet been announced. Something Dunkin & # 39; (DNKN) Restaurants in the U.S. will distribute free samples of the original Beyond Sausage Sandwich on the morning of January 24th and 25th.
Beyond Meat was a hit for Dunkin & # 39 ;. Dunkin CEO Dave Hoffmann recently said that the Beyond Sausage Sandwich is the second largest product in Dunkin's Manhattan stores after the classic bacon, egg, and cheese bagel. The sandwich was sold more than twice as expected. The response was so great that the national rollout was accelerated by two months.
The pork halo effect has also spread to other chains. Burger King launched the Impossible Whopper in August after the test "went extremely well". Tim Hortons and some McDonald's in Canada also sell Beyond Meat Sandwiches.
The trend towards meat replacement proteins could be a blessing for these chains. Barclays predicts that the alternative meat sector could generate sales of around $ 140 billion in the next ten years, with around 10 percent of the global meat industry involved. Jefferies predicts that the alternative meat market could generate annual sales of $ 240 billion worldwide by 2040.
To the Furthermore (BYND)The enthusiasm has brought its profits since the IPO in May 2019. The stock made its Wall Street debut in May at $ 25 a share and rose to nearly $ 240 before falling back to the current price of around $ 105. The stock rose 40% this year.