STOP paying for SEO tools: the only 4 tools you need to rank as # 1 in Google | When I started in SEO, there were a dozen tools out there. They were all expensive and, hey, unless you wanted classifications, you would have to pay for one of these tools. But times have changed. Not only are there dozens of tools now, there are hundreds of tools. And because of that, there are also many free. Today, I'm going to break down why you should stop paying for SEO tools, and only use these four free tools if you want to rank as number one on Google.
RESOURCES AND LINKS:
Google search console:
Structured data markup assistant –
Google Trends –
Ubersuggest – ubersuggest.org
Moz – moz.com
So, tool number one. Are you ready for this? Google search console.
This is what I love about Google Search Console. I make a comparison of my traffic now, during the last 30 days, with my traffic six months ago. And I look for the pages that have the biggest drop in impressions and clicks. Now I know that these are the pages that I need to return to my site, adjust and update.
You can add some videos if you think that helps improve the experience. You eliminate things that don't make sense. You avoided fluff, because sometimes, you can have long articles because you were testing keyword stuff.
The second tool that I have for you is a structured data markup assistant. Look, if you want those star ratings on your site, you want to be included in the rich snippets, you want your listing to stand out, you must use structured data.
But how are structured data used? Well, it's complicated because depending on the type of website you have, structured data will look different.
That way, when someone searches on Google, you can see all those little bread crumbs, and that helps increase your click rate.
The third tool I have for you, Google Trends. This is super important. The reason is that if your brand is searched more and more, you will notice that your ranking increases. So, it's about building a brand. And you'll find, "Hello, Neil," why do I need to increase my brand? "Well, Google, Facebook and all social sites have fake news problems.
And Google Trends shows you that.
Now, last but not least, another free tool, Ubersuggest. If you want to do SEO, Ubersuggest has the characteristics of Moz, SEMrush, Ahrefs, almost 80% more of its features for free.
So, if you want to audit the site, there is an SEO audit report in Ubersuggest that breaks down your loading time, your title tags, your meta description, your code errors, your URL problems, your redirection problems.
And it tells you how to fix each one of them. And it is broken down into priority on which you must change first to get the maximum amount of traffic. Are you looking for more keywords to search? Ubersuggest also has a keyword ideas report.
And the keyword ideas report shows you all the keywords you can search. According to Jumpshot, approximately 49% of searches performed on Google do not receive clicks. Well, with Ubersuggest, they will show you keywords based on questions, comparisons, prepositions.
These are all high intention keywords. Then, if you look for them in your copy, you will find that you will get more clicks, more traffic, and visitors who line up on your site will convert because now you are not just looking for generic keywords. There is also a report of backlinks.
You can put any URL of your competitor or your site. It shows you who links them. And then you can contact all those people, assume that you entered a competition URL and ask them to link to your site if their content is better.
This will give you an idea of the type of content you should produce versus the type of content you should not produce.
And of course, last but not least, there is a traffic analyzer report that shows how much traffic your competitors get compared to you. Then you have a rough comparison of what you need to do to improve your traffic.
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