The 10 best PPC tools

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AdWords administrators need to bring their best tools to work with them.

The tools can help us save time and increase our efficiency.

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With good foundations and the right strategies, PPC tools can help us scale our results.

Today I share my 10 favorite PPC tools. Check my list below and pack all the tools you can in your PPC toolbox.

Here is our list of the 10 best PPC tools.

# 10 Adalysis
Want to automate your ad tests? Use Adalysis Ad rotation and testing are key to good PPC performance. Disabling low-performing ads and duplicating the ads they convert is one of the best ways to increase their efficiency.

Advertising tests require daily management and statistical analysis. Adalysis tracks, measures and optimizes your ad selection, allowing you to automate ad copy tests.

# 9 Scrape box
Scrape Box is an old school keyword tool, but it's still one of the best! This is a desktop application that searches the search engines and websites for keyword data. You can use Scrape Box to generate 100 to 1,000 potential keyword ideas for your ads

The best part? Because Scrapebox is a desktop application, it is much harder for Google to close it by taking advantage of the web.

# 8 Google Analytics
Google Analytics (GA) is an essential AdWords tool. The AdWords interface is great for showing you the costs and click data. But how will you know what visitors do on their landing pages? That's where Google Analytics comes into the picture.

In addition, GA's integration with AdWords allows you to boost conversion tracking, remarketing and cost data between both interfaces.

GA has eleven reports and counts that are specific to AdWords.

Think of Google Analytics as the jelly in your AdWords peanut butter.

Need help connecting your AdWords account to Google Analytics? See our conversion linker post for more information on how to link AdWords with GA.

# 7 KeywordTool.io
The Keyword Tool uses Google’s automatic suggestion to generate hundreds of variations of your target keyword. You can use the keyword tool to create full lists of long tail keywords quickly. This tool is also excellent for creating lists of negative keywords.

# 6 SEMrush
SEMrush is one of the most elitist competitive all-in-one research tools. This tool allows you to analyze which keywords your competition is targeting. You can also see how much your competition spends on ads.

SEMrush is the gold standard in digital marketing for competitive keyword research.

# 5 AdWords scripts
AdWord scripts are the ultimate automation tool. Almost all repetitive tasks you perform in AdWords can be automated using scripts.

You can write scripts to manage your bids or adjust ad rotation based on conversions. Essentially, you can use scripts to automate almost any strategy or process that has a set of rules.

The use of scripts is one of the best ways to maximize efficiency in large accounts.

# 4 Zapier
Zapier is not really an AdWords tool. In fact, it doesn't even integrate with AdWords. But it is such an effective tool that it is still on our list.

Zapier connects more than 1,100 applications with each other. Connecting your tools to each other saves you wasting time on repetitive file transfers and manual data uploads.

You can use Zapier to move your potential AdWords customer data from a Google sheet to your CRM. Or you can configure automation to email your potential customers to customers or co-workers. Zapier can also send you Slack notifications from its sales interface or shopping cart.

Simply put, Zapier can automate almost everything you need to do outside of AdWords.

# 3 Google Keyword Planner
Google Keyword Planner (GKP) gives you keyword data directly from Google.

The Keyword Planner provides search volume, CPC data and keyword suggestions.

Keyword Planner is not the only keyword suggestion tool that exists. In fact, he often recommends the broadest / busiest keywords instead of the niche opportunities you can find in Scrapebox and Keywordtool.io. But keep in mind that Google has more advertising data than any other platform. The Keyword Planner allows you to directly access this data, even if the numbers change as you start running your own ads.

Murderous feature: The Keyword Planner allows you to import keywords in your advertising campaigns without problems.

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