If your content marketing strategy is missing one or more pillars, it is intended to achieve mediocre results.
When you get the three pillars of your content marketing strategy to work, please each other and grow, you can create a high-authority content network that can raise your marketing results with minimal energy by turning your WordPress site into a site. of authority. This is key to a successful Internet marketing campaign.
This video is the summary of the strategy. If you want to establish the DIY content marketing strategy to know exactly what to do in what order, go here:
Content marketing positions you as a niche expert for your client's avatar and also helps your visitors get to know you, and trust you, so when you offer your subscription or products, the likelihood of them becoming increased significantly.
This is a powerful inbound marketing strategy as described in this video:
You can also take advantage of the brand value of the different platforms when it is shown as a relevant search result and the useful life of the content focused on these three pillars is infinitely greater than just focusing on social media marketing.
You can also redirect your visitors with Facebook advertising once they visit your site if you have installed your Facebook tracking pixel and get a cost per click and a cost per potential customer much better than cold marketing, as explained in this video:
The three pillars are video marketing on YouTube, audio in podcasts or the word written in your WordPress blog.
The first step is to discover what pillar will be your content generation pillar.
This pillar must fit your personality and DNA … which means that if you are a comfortable and safe writer, use it! For me, writing is a total pain in the neck, and I feel comfortable talking on camera, so video is my pillar of content generation.
After deciding how you want to generate content in the future, you must commit to taking massive measures …
This video shows the power and results of consistent actions taken over time in this way.
It is important to consider search engine optimization at every step … For video marketing, you must optimize each one for YouTube SEO before publishing:
For your WordPress blog posts, each of them must be optimized for Google search:
That's why I recommend that you spend enough time mastering the first content marketing pillar before moving on to the next. You must be sure that you are maximizing your efforts in each of these and this is better in steps.
Then, decide which will be the next pillar easier to add for you … If you are writing long-form blog posts, your next step is to get a spoken .mp3 of the content. You can find someone at Fiverr to do this for you at a low price! Many Fiverr providers will not only speak out loud, but will convert it into a complete video so you can post it directly to YouTube.
This concludes your second pillar.
Third, in this scenario it would be to publish the mp3 file separately on a podcast hosting site like Libsyn or SoundCloud and create a podcast with its audio content.
This video shows exactly how to convert your YouTube videos into podcast episodes:
For podcasting, you'll want to & # 39; drip & # 39; Your audio files in a launch program as discussed in this video:
When podcasting is not your pillar of content generation, I think it's best to save it for last … Focusing on YouTube and your WordPress blog as the first two pillars of your content marketing strategy.
This is because you may not want each post / video to be an episode (exactly what I am doing), so you may need a larger content queue to get a consistent publication schedule once you start .
Another important thing to keep in mind about your content marketing efforts … You don't have to have all this working at the same time.
As I explained in this video, it took me several months to find and work with my writer, who is converting my videos into written content (with the help of Trint) … And now, more than 6 months in content creation, I'm just Just starting to launch my podcast.
The whole theory here is to get everything you can from everything you believe … Mainly focusing on the platforms and locations that will give you the longest life of your efforts.
Once you have this strategy, you can move on to the concept of content syndication, which can take advantage of paid traffic and social media marketing to get even more reach for your content and your video marketing efforts.