The 6 most common questions about PPC advertising: answered! // Hawk Talks Ep. 3


Do you have questions about PPC advertising? [Expand for Free tutorials and resources] In this episode of Hawk Talks, Dan Pratt and Todd Saunders sit down and address 6 of the most common PPC questions they receive from customers almost every day. So sit back and relax while addressing everything from starting with Adwords to quick and easy ways to improve your campaign performance. Did we miss a question? Be sure to inform us in the comments!

Blog post: 8 most common PPC questions answered by 50 industry experts

Time stamps

What is the hardest thing to start with Google Adwords?
0:26 – 1:20

How much should I spend on AdWords?
1:20 – 2:59

How do you measure success in Google AdWords?
2:59 – 4:55

When should I advertise on Google vs. Facebook?
4:55 – 6:41

Should I bid for my brand?
6:41 – 9:29

What can I do in 5 minutes to improve the performance of my ad in Google Adwords?
9:29 – 11:03

More resources for this episode:
Search campaign match types:
Google Conversion Tracking:
Setting up your first search campaign:
Facebook advertising:
How to find your search terms report:
Bid adjustments:
How to add negative keywords:

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