The 8 main PPC trends for 2019: pay per click advertising and SEM trends and strategies


Check out our 8 main PPC trends for 2019 and beyond. We cover the main paid searches, paid advertising, pay-per-click advertising and SEM trends and strategies that were popular in 2018 and will continue to grow in 2019. We are not making future predictions for PPC advertising, but we show some of the main strategies and tips used by PPC advertisers and PPC agencies.

We put some URLs below for the main PPC advertising networks.

8 PPC Trends 2019:

1 – Shopping ads and product ads

Shopping ads and product ads have been very popular and grew tremendously in 2018. With the growth of Amazon Advertising, Google Product Ads, also known as Shopping Campaigns, Bing Product Ads, Facebook Collection Ads and Pinterest Ads, there are more ways Than ever to get His products in front of people. In addition, dynamic retargeting remains a popular strategy.

2 – PPC advertising automation and testing

Testing will always be a vital part of PPC advertising, but automated smart bidding strategies and campaigns that optimize conversions will continue to grow so advertisers can maximize their budget and ROAS.

3: audience targeting and keyword targeting

Audience targeting is a big PPC trend, but keyword targeting is nowhere and will remain popular.

4 – PPC visual search ads

Ad formats such as Google Hotel Ads will grow in other industries for different commercial products and services.

5 – Cross channel tracking and attribution modeling

Understanding the impact of your ads and attributing them correctly is more important than ever. By using the Attribution Modeling report and tracking your campaigns across all channels, you can increase your PPC Advertising revenue.

6 – Local PPC advertising options

Local PPC campaigns and commercials have become more popular

7 – Video advertising for brands and conversions

8 – Different campaigns for your campaign objectives

Useful URLs for networks and pay per click advertising trends:

Amazon Ads homepage:

Google Ads homepage:

Facebook ads homepage:

Facebook ad offering strategies:

Bing Ads homepage:

Bing Ads smart bid strategies:

LinkedIn Ads:

Attribution modeling: