"YAY, winter in New York!" Said nobody. At one point it is Arctic, then it drizzles, then the thermostat in your office is so high that you fear that your carefully applied makeup will slip immediately.
To the rescue: a large number of light, "breathable" and moisturizing bases with color, filled with SPF, pollution blockers and anti-shine ingredients. It is as if makeup brands take your worst nightmares of complexion and climate and make them the beauty equivalent of a grand slam.
The Charlotte Tilbury Airbrush Flawless Foundation is one of the most striking entries in this new generation of face enhancers. The British makeup superstar not only tested the tones in 650 women and men to find the 44 winners, but the waterproof formula is also resistant to sweat and moisture, and infused with an "AirCool" compound enriched with menthol “For an instant cool feel on the skin.” Another unisex waterproof offer, Dior Backstage Face & Body Foundation, was made to withstand hot lights in fashion shows and photo shoots.
Other new entries are based on specific ingredients to block the shine and grime of the city, be it coal, tea tree extract and Moroccan lava clay in the oil-free matte cream IT Cosmetics CC + with SPF 40 or the active marine and vegetable ingredients in Guerlain L & # 39; Essentiel Foundation, which "allows the skin to breathe and protects against contamination".
Protecting the skin from UV damage is another objective for this new crop of makeup. When Laura Mercier wanted to upgrade her beloved 20-year-old Tinted Moisturizer Natural Skin Perfector, she added five tones to the original 15 and increased the SPF level from 20 to 30.
The Brooklyn-based makeup artist Alexis Androulakis swears by Chanel Les Beiges Sheer Healthy Glow Moisturizing Tint and bareMinerals Complexion Rescue Tinted Moisturizer Hydrating Gel Cream to provide the natural effect you are looking for. "Chanel has done an amazing job with full coverage," she says. "Glow Sheer Healthy Gloss moisturizing dye provides the most radiant, soft and real-looking skin."
As for bareMinerals stained gel cream (an Instagram favorite of the Hailey Bieber brand ambassador), Androulakis praises "how easily it mixes and effortlessly continues."
Other new products, such as BeautyBlender Bounce Liquid Whip Long Wear Foundation, Pat McGrath Skin Fetish Sublime Perfection Foundation and Flesh & # 39; s Pure Flesh Liquid Foundation, implement buzzwords such as "buildable", "elastic" and "soft as butter" , promising to provide lasting coverage without feeling dense and sticky. In other words, you will look like a natural.