The difference between digital marketing and traditional advertising

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No one, including myself, is getting enough content to make the most of social media marketing. If you are a business that spends hundreds of thousands of dollars on a single ad that pushes everyone on the Internet, you will lose. Companies should start making announcements in a much larger volume that are designed for different demographic and even subdemographic data that can relate to a specific ad, rather than an extremely broad message that nobody really connects with.


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Gary Vaynerchuk is the president of VaynerX, a modern media and communications company and the active CEO of VaynerMedia, a full-service advertising agency that serves Fortune 100 customers in the company's 4 locations.

In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses the PureWow women's lifestyle brand and the ONE37pm men's lifestyle brand. In addition to directing VaynerMedia, Gary also serves as a partner in the VaynerSports athlete representation agency, the Green Street cannabis brand and marketing agency and the Resy restaurant reservation application.

Gary is a board member / advisor to the Ad Council and Pencils of Promise, and has been a member of Wells de Charity: Water for a long time.

Gary is a highly requested public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo and Uber.

Gary is currently the subject of DailyVee, an online documentary series that highlights what it is to be a CEO and a public figure in today's digital world, as well as the host of The GaryVee Audio Experience, a global podcast of the 100 best and host of #AskGaryVee, a program of questions and answers about business and tips that can be found on both YouTube and Facebook.

Gary also appeared as a judge in the first original Apple series "Planet of the Apps" alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.

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