It seems that online marketing changes every day.
New growth tricks arise, and the old tactics fade into the distance.
Our daily tactics change because consumer behaviors change.
People get tired of the same as always.
They begin to ignore the same ad they have seen several times. They begin to ignore the same lead magnet of e-books they have seen for almost a decade.
Fortunately, there are still some constants. There are some underlying principles that will remain in effect despite the frequency with which tactics change.
The future of online marketing will be a combination of the most successful techniques of the past mixed with the growing need to customize everything.
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