Having Brock Lesnar as a part-time champion is currently the best for the WWE. It's time to accept it, and its Royal Rumble story is proof.
The WWE champion, who registers himself as No. 1 in the Royal Rumble match, delivers the kind of moment and intrigue that Lesnar can deliver when he comes and goes as he pleases.
When Lesnar and Paul Heyman go through the curtain, you know that something special or effective will happen. He hardly ever wrestles with cables, so his pay-per-view matches and belt become an even bigger attraction, and there are few opportunities for anyone to take it away.
WWE can outperform its talent by being booked on television with similar opponents far too often. With the exception of Kofi Kingston, the company also struggled to build Babyface champions as its organic rise benefited viewers and WWE's legs against Lesnar in less than 10 seconds to become WWE champion.
The last two wrestlers who were supposed to save us from Lesnar had not exactly unforgettable runs with the championship. Roman Reigns got polarizing reactions from the audience before undergoing leukemia treatment, and WWE turned Seth Rollin's heel after a lackluster run as a universal champion.
The public agreed on his aversion to Lesnar – he and Heyman were heavily booed by the Kentucky crowd on the last Monday Night Raw.
We see the same thing with Bray Wyatt and The Fiend on “SmackDown”. While appearing weekly on SmackDown, the Universal Champion has had no non-pay-per-view match since returning to WWE in August. This gives WWE's top two titles a chance to feel important.
Because of this, Lesnar's Royal Rumble Angle, if done right, allows WWE to build multiple talent angles and set a series of stories for The Beast in the match and beyond. The fans are already shouting for NXT star Matt Riddle, who has spoken about wanting to retire Lesnar to attack him (please put Riddle in 2nd place). A confrontation with NXT UK champion Walter or breakout star Keith Lee would also be worth seeing.
Elias called Lesnar at the last "SmackDown" and it is likely that rumors of a possible WWE return from Edge Lesnar will get in the way ahead of the Royal Rumble. Bobby Lashley has been asking for a match with Lesnar since returning to WWE.
We haven't heard from Cain Velasquez since Lesnar defeated him at Crown Jewel on Halloween. Drew McIntyre's move seems to have finally started after winning a triple threat match against AJ Styles and Randy Orton in "Raw" this week. Heck, a laughing Lesnar, even had the opportunity to play a fun and entertaining segment with 24/7 champions on the show, too.
Given all of this, WWE might also be crazy enough to let Lesnar win the Royal Rumble. So what? A match with The Fiend? Can Lesnar pick his WrestleMania opponent while people try to get his attention?
It is this air of unpredictability around Lesnar that makes this whole corner so much fun. Placing him as the champion in the Royal Rumble Match opens the door to so many possibilities, both for the match itself and beyond.
Lesnar is perfectly positioned. Make the most of it now.