The psychology of digital marketing
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I am going to show you something in this episode that will positively and deeply affect everything you do in marketing from now on.
If you want to learn how to really get better results from your digital marketing, then it is not the last funnel, advertising hacking or social network. But the psychology behind them is what really matters.
Whether we are talking about digital marketing, traditional marketing or a hybrid of both, marketing is partly art and partly science.
That is because there are people involved, and people are complicated.
One of my biggest frustrations or hobbies in marketing and business is the superficial approach.
-Looking at the effects instead of the causes.
-This means that something might work, but you won't know why, which means you can't do it again and that's not much better than betting.
That's why in this episode I want to break down some of the most important things to know when it comes to the psychology of digital marketing.
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