The women's clothing retailer, M.M. LaFleur, is working to get one thing off the to-do list of women running for public office. The company announced this week that it will lend its clothing to every woman on the campaign path for free this spring.
"We never claim that clothing helps to move the needle when portraying women, but we want to do our part to make things a little easier." said the founder of the brand and CEO Sarah LaFleur in an email Monday night.
LaFleur said in the message that the day after the 2016 presidential election, the brand emailed the "M.M. community calling for female conversations and asking for your contribution on how we can best support you."
She said they had received more than 1,100 responses from both sides of the aisle within 48 hours, with one of the most common reasons being to help more women run for office.
As a result, LaFleur said the brand wanted to do its "own little part" to help women apply for office this election year.
While she said the company had already attracted female candidates, the company decided to "go one step further" by renting her clothes for free.
Any woman The candidacy for an elected office in the USA – from the city council seat to the senate seat – can take up the offer of the brand.
New York representativepraised the company's move to Instagram.
"When I was running for office (even now!), Access to clothing for the job was both logistically and financially challenging," the democrat wrote Tuesday in her Instagram story. "When I voted for the first time [sic]I needed a completely new wardrobe for my new job. I had NO clothes to prepare for Congress, and if I hadn't been knocked down by friends before being sworn in, I don't even know what I would have done. "