A buzzword that gave a little peek during the beginning of this decade saw slow waning and has started to gain prominence again is the concept of gamification.
Gamification has its own claim to fame right from feeding a child to selling a product. However, the code of gratification does not lie in sales but rather in engagement.
The success of gamification lies in the simple concept that any person loves to be rewarded and the rewards are bound to be flaunted. The reward doesn’t have to be essentially cash – it can even be discounts or even elevation of levels in a promotional environment. The rewards can be given for answering the questions, giving feedback for playing an interactive game. The more you make the customers participate and the more you reward them, the happier they are and the more likely they are to engage with your brand not only in the present but also in the future.
One of the most relevant methods of gamification in today’s context is sports gaining. Most of the users tend to follow at least one of the many sports quite religiously. Some of the popular sports and sporting events have more than a billion followers. It would be a great idea to capitalize on this passion and provide users with the right gaming experience.
The Advantages that Sports Gaming Brings
Sports gamification, in general, can solve quite a lot of problems that brands are facing in a crowded market.
- Sports gaming improve the visibility of a brand.
- It helps create a unique proposition for user engagement
- It gives the brand or little bit of an edge in conversion especially when it comes to a market involving high competition and informed customers.
- Since most of the sports gaming apps have a social dimension, it also helps to invite new users to the brand.
- If the experience is immersive, it also helps in the top-of-the-mind recall of the brand.
This method of engagement can be useful for any business and for any domain. However, it is the fields of e-commerce and e-learning that can maximize the benefits.
How Does it Help in Engagement?
There are different ways in which gamification helps in getting engagement for the brand. Some of the most common methods are:
If the winnings of sports gaming apps are redeemable on an E-Commerce platform and are based on popular games like football or cricket, it can easily attract a lot of users to participate in the app. This translates into two uses proportionally using those accumulated points for buying goods on The E-Commerce site. This reward does not have to be discounted, but can also be gift vouchers or cashback.
Competitive Leader boards
Ever since the invention of numbers people have always taken pride in being in the first position. The element of challenge that the platform brings along with the excitement and engagement is a great asset for the brand. Players can also interact with each other through internal communication and collaboration. These places might lead to some discussion on the brand and product, which might result in the conversion.
Catalyzing Purchase Decisions
It has to be accepted that all the gamification has to culminate at a purchase. It is evident that the activity of the user should not stop at engagement.
Engagement can also be generated on other platforms like social media and video streaming channels. However, if the person is in an application, the possibility of the person buying is quite high. Therefore, the purchase decisions are likely to be catalyzed by the sports game in apps, and it can be done through various methods like display ads.
Any advertising is about putting your product or service in a place where it is quite visible. If your sports gaming app can generate a lot of engagement and user activity, it is a great place for you to put a display of a product or service. Isn’t it a great option if you can advertise your product free of cost in a platform that you have created? Apart from introducing new products, the display ads can also cross-sell and upsell products with your existing customers.
Cross-selling and Upselling Opportunities
It is easier to sell your offering to an existing customer because they have already started to trust your brand. However, if you will need to affect this selling, engagement is the key. Engagement can be achieved through contests and activities on sports gaming applications which will come in very handy to upsell and cross-sell your products and services.
It is quite evident from the gaining popularity of sports applications, the constant need for businesses to improve their brand penetration and revenues and the domain-agnostic possibility of success that sports gaming is the way forward for engagement.
Sports betting app development company can help your business foster engagement with the best applications suits to your audience and their demographics. You could consider getting help from professions to change the business game for you!