Talk about a cake walk.
Chris Campbell is closing the gap between food and fashion porn with handmade heels inspired by different types of cakes. The Florida-based designer has been creating couture-themed cakes for six years, but his dessert-evocative designs only recently began to take off thanks to social media.
"I love cakes and waffles so much that I put them in my shoes," Campbell tells the Caters News Service.
The 34-year-old man started Shoe Bakery in Orlando in 2013 and, according to his name, the shoe store features hundreds of immaculately sculpted pairs of sweet-themed shoes and bags adorned with everything from fake buttercream to flowers and cherries molded To complete the effect, the dessert-loving designer even uses a pastry bag and other baking tools in good faith to apply the faux garnishes.
Campbell's laser-focused attention to detail was perfected at the university, where he used to create realistic sneakers for students that mimicked various textures such as wood and even leather. "I always enjoyed the challenge of making things look like something they were not," reflects the shoe wizard.
If that wasn't enough, Shoe Bakery also sells pastry-inspired bags to match. And although they are not edible, Campbell says that "baking bags" are extremely comfortable because of their microfiber leather, a fake leather that is often used in car seats.
The good kicks really took off when Campbell started sharing photos on Facebook and Instagram, which prompted numerous enthusiastic actions and responses from fans.
At the moment, it seems that Shoe Bakery will exclusively serve women. Campbell says his "goal is 18 to 40 years," and that most products are bought by older women for weddings or by customers who buy them for their young daughters.
Sweet shoes come in flats, heels and wedges and cost around $ 260- $ 650 at the online store and select boutiques. Shoes can also be customized from top to bottom, according to Campbell.