Tiffany & Co. launches pop-up with Flowerbx in time for Valentine’s Day

Tiffany & Co. launches pop-up with Flowerbx in time for Valentine’s Day

Just in time for Cupid's big day, Tiffany & Co. offers ornament shoppers a one-stop shop for their bracelet and flower needs.

Tiffany unveiled its first collaboration with the Flowerbx London-based flower delivery service on Wednesday. The diamond garden turned into an urban garden has taken root in Tiffany’s Flagship Next Door (6 E. 57 St.), where it will remain until February 18.

By marking the first pop-up window of Flowerbx in the United States, the association is an appropriate celebration of the temporary home of the iconic jeweler; The flagship of Fifth Avenue in Tiffany, at 727 Fifth Avenue. since 1940, it is under construction until the end of 2021.

Located in a subway car in the store's atrium, the parked petal pusher will remain for two weeks, and is ready for Instagram. The menu is perfect for Valentine's Day and features flower arrangements and potted plants ranging from $ 155 to $ 760, floral a la carte priced at $ 30 to $ 85 and vases from $ 110 to $ 725.

Flowerbx, founded in 2015 by former Tom Ford vice president of communications, Whitney Bromberg Hawkings, offers his "For Love" and "Sweet Avalanche" roses in tiffany blue porcelain vases, pink orchids in the Tiffany Chinese porcelain paper cup, as well as Boston ferns and maiden hair in pots with sterling silver pots. The presentation goes a step further with shared brand packaging; Each purchase will be packed with floral wrappers from Tiffany & Co. X Flowerbx and stored in blue Tiffany bags.

Given the next purchase of Tiffany & Co. for 16.2 billion dollars of LVMH, it is fair to say that everything will be good for the jeweler.

"This partnership speaks with Tiffany's philosophy of everyday luxury … Flowerbx presents a great opportunity to show how these florals and vases can elevate any environment," said Reed Krakoff, artistic director of Tiffany & Co.