The loss of several well-known streamers finally takes its toll on Twitch. according to a new report from StreamLabs and Newzoo today. In August 2019, top streamer Tyler "Ninja" Blevins announced his intention to leave Twitch for Microsoft Mixer. Meanwhile, a few others have also struck, including competitive player Michael "Shroud" Grzesiek, who went to Mixer in October, Jack "CouRage" Dunlop, who went to YouTube Live in November, and Jeremy "Disguised Toast" Wang, who also joined Mixer went November but went to Facebook Gaming.
The loss of ninja had no impact on the time Twitch users spent watching content on the platform from Q3 2019, but the total number of hours had decreased slightly. As of the fourth quarter of 2019, Twitch’s The momentum started to slow down.
During the Amazon With a market share of 75.1%, their own streaming site is still the leader in terms of the number of hours watched and streamed compared to competitors. The number of hours watched on Twitch decreased 9.8% from Q3 to Q4 2019.
This resulted in the lowest number of hours watched on the platform (2,299.6 million) since the third quarter of 2018 (2,283.9 million).
Even so, Twitch is still growing overall, with a 12% increase in total hours observed on the platform in 2019 compared to 2018.
The high losses are now affecting the hours transferred to Twitch, the report said.
The platform streamed the lowest number of hours (82.7 million) since the second quarter of 2018 (86 million) in the fourth quarter of 2019. Here, too, the trend continues to increase year on year. The total number of hours increased by 16.1% in 2019 compared to 2018.
Twitch also saw a decrease in the number of individual streaming channels from 5.6 million in the first quarter of 2019 – the highest value ever – to 3.7 million in the fourth quarter.
At the same time, the number of viewers fell quarterly by 9.4%. This is the lowest average number of simultaneous viewers since the third quarter of 2018. However, the annual number of simultaneous viewers still increased by 12.3%. The average number of viewers per channel was stable and increased by 12.5% since the first quarter of 2018.
YouTube Gaming Live has become the only platform to see, stream, and watch more viewers in the fourth quarter of 2019.
Moving from CourageJD to YouTube Gaming Live has helped boost Google's performance However, the increase is also due to the broadcast of YouTube top sporting events and influencer moments.
The total number of hours of YouTube Gaming Live increased from Q1 to Q4 2019 by 46% to 909.1 million. This is the highest percentage increase among gaming websites. The hours transferred remained stable and stood at 12.3 million at the end of the year. Unique Channels grew 4.8% quarterly, but decreased 24.6% from the first quarter of 2019.
The largest increase in YouTube Gaming Live was seen by simultaneous viewers, who grew a remarkable 33.8% in the fourth quarter. This made YouTube Gaming Live the only platform where the average number of simultaneous viewers increased in the quarter. Average viewers per channel also increased 21% from the previous quarter, although the number of individual streaming channels increased by 4.8%, which usually means a decrease in average viewers per channel.
YouTube Gaming Live ended the year with a market share of 22.1%.
The switch from Ninja to Mixer has encouraged other streamers to broadcast on the platform, but despite this deal and the deal with Shroud, the number of hours watched was 8.5% qoq from 90.2 million in the third quarter of 2019 back to 82.5 million in the fourth quarter of 2019. However, the hours observed by the mixer have more than doubled compared to the previous year.
Ninja and Shroud have helped increase the number of hours streamed on mixers and more than double the number of hours in the third quarter. In the fourth quarter, however, the number of hours streamed decreased by 12.9% from 32.6 million to 28.4 million.
However, 80.3 million hours of content were streamed in 2019, compared to just 35.2 million hours in 2018.
The number of mixer channels also decreased by 7.5% in the fourth quarter (3.9 million to 3.6 million), but rose by 78% in 2019 compared to 2018. Compared to YouTube Gaming Live, Mixer has now tripled the number of streaming channels.
The average number of simultaneous viewers at Mixer decreased by 8% from Q3 to Q4, but was 55.1% higher than in the previous year. Average viewers per channel remained stable.
Mixer ended the year with a market share of 2.7%.
The report does not include live streaming data for Facebook Gaming. However, it is noted that the number of live streams increased by 400% in 2019 from 504,173 live streams in the first quarter to 2,525,863 in the fourth quarter, based on Facebook gaming streamers that are the OBS product of Have used Streamlabs. In addition, the total hours streamed increased 275% from 438,835 in the first quarter to 1,648,557 in the fourth quarter.
Also in the fourth quarter, several live streamers switched to Facebook, including Disguised Toast (see above) zero and Corinna head, This could also have contributed to the momentum of the quarter, as well as the launch of charity live streaming tools and the launch of the Facebook gaming app in Thailand and Latin America.
The most viewed publisher of the year was Riot Games. due to League of Legends and Teamfight Tactics. Epic games (Fortnite) only 25.1 million hours behind. The latter saw a 29% year-on-year decrease in hours watched, while the former saw only 3.6% growth.
Likewise League of Legends In 2019, game # 1 was streamed on Twitch, followed by Fornite and Grand Theft Auto V. Fornite led YouTube Gaming Live and Mixer.
None of the streamers' mistakes at Twitch were significant enough to drive the platform out of their number 1 position, but it has created a healthier competitive landscape among streaming services. In reality, however, it is still too early to see what long-term effects the movements will have on Twitch and whether or not competitors can continue their momentum in 2020.