Twitter acquires start-up Chroma Labs for photo and video editing; Twitter stories soon?


Twitter acquires Chroma Labs
(Image: Chroma Labs / AFP Relaxnews)

Twitter acquires Chroma Labs
(Image: Chroma Labs / AFP Relaxnews)

The founders of Chroma Labs were former Instagram and Facebook employees who developed AI and AR camera functions like Boomerang and Instagram Stories.

  • AFP Relaxnews
  • Last updated: February 20, 2020, 11:09 am
  • Edited by: Chhavianshika Singh

On Tuesday, Chroma Labs announced that the shop would be closed to join Twitter's product, design, and development teams. Chroma Labs, a small start-up for photo and video editing made up of previous employees from Instagram and Facebook, announced yesterday that it will close the store to join Twitter.

The start-up was only about two years old at the time of the acquisition and consisted of only a handful of people who developed tools and creativity features that "should help people tell their visual stories". Before the business started in 2018, the founders had worked for Instagram and Facebook and are behind a handful of the AI ​​and AR camera functions of each app as well as tools such as Boomerang and Stories. The Chroma crew is now joining Twitter's product, design and development teams, "to give people more creative ways to express themselves on Twitter."

Although neither of the two companies has indicated which products could result from the acquisition, it is possible that a story-like function will appear on the social media platform given the skills of the new employees and previous professional developments.