Vivo opens a premium experience shop in Mumbai

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Mumbai: India's second largest smartphone brand Vivo opened an advanced and innovative flagship store in Thane, Maharashtra on Saturday, which is expected to open 20 more such stores in the country to offer a unique customer experience in an offline retail space.

The flagship store is approximately 1800 m² and the first in the city. It is designed to improve customers' shopping experience by providing a new and interactive environment.

"The offline channel was an integral part of our launch strategy and we would continue to invest in this channel. We plan to open more than 250 exclusive stores in 2020, bringing the total to 600," said Nipun Marya, director brand Strategy, Vivo India.

Vivo currently has one such experimental retail store in Bengaluru.

"At Vivo, we strive to provide our customers with unique retail experiences to focus on customer focus," he added.

The Experience Center has an interactive touch-sensitive LED screen that allows customers to view and compare features, dedicated games, virtual reality (VR), and customer interaction zones.

The full range of Vivo accessories and smart devices is displayed to complement the phone buying experience.

Customers can also enjoy 10 percent cashback on all bank credit cards, debit cards and EMI on all phones over Rs 10,000 until February 29th.

Vivo achieved a total market share of 24.7 percent (by volume) in December 2019, making it the number 1 offline brand in the country.

According to IDC, Vivo was the market leader in 2019 with a share of 28 percent in the IDR segment ($ 300 to $ 500).