Google performs more than 3,200 algorithm updates per year. You can imagine, in 2020, much will change. Today, I'm going to break down the main changes in SEO for 2020.
RESOURCES AND LINKS:
Path Interactive –
So what will happen in 2020?
Well, first of all, according to Jumpshot and SparkToro, 49% of all searches performed on Google result in a non-click.
That means that almost half of all Google searches will not send traffic to any website. People are giving up searches or getting answers from Google at that time. In 2020, I hope it increases further.
The second big change is that the number of visitors that people will receive from organic traffic will continue to decrease.
Of course, it is being invented at the same time by more people who connect and use Google. But according to Merkle, the total visits produced by the organic search fell 6% year-over-year in the second quarter of 2019. And the mobile was the most affected. Where the growth of visits fell by 13% in the first quarter of 2019, to 5% in the second quarter of 2019.
The third big change I see is that Google will compete more strongly with Amazon.
If you've already seen Shopify, your company has been in a tear, right? Shopify at this time, at least according to Wall Street, is the Amazon alternative. It is your own way of creating your own e-commerce store.
Google, this year already, or in 2019, has launched a Buy on Google feature, right? This allows people to buy e-commerce products directly from Google.
The fourth change, more people will get the information they need through rich snippets.
According to the Path Interactive study on people between 13 and 18, 40% get the information they need from a fragment without clicking.
Now, this does not mean that good, Google is receiving less traffic and they are evil. Think of it this way, many of those people are just looking for an answer.
You will see that Google makes more changes than just flights. because they have had this for a while.
By improving the user experience, for sure, you can get less traffic, but A, by providing Google with a better experience, more people will use Google, which should help you get more traffic. B, there are also more people online, which also helps you get more traffic. And C, many of those people to whom Google answers the questions, when they arrive at your website, are not buying anything anyway.
So, what will see a trend in 2020 also if Google answers the questions of people without going to your website, the traffic you are receiving, should also increase in conversion rates.
I don't want to end things with you thinking that, hey, Google is evil. Because they are not. Actually they are a very good company. They even have incredible advantages, such as giving their employees discounts and money back if they do things like driving an eco-car, right?
This is good, so I want to give you five tips to help you with all the changes that Google is about to make.
The first advice I have for you is to become a teacher to discover the intention to search.
Look, most sellers only look for keywords that they should point to. It's not about keywords, it's about problems. When someone searches for something, many times, they have questions, they are looking for comparisons, right? Comparing one business with another to find out, hey, what product or service should I buy? So, you can use Uber Calculate for that.
The second tip I have for you to increase your CTR. Write compelling titles.
It's about making people click on your ad. Hell, even if you're not at the top, it doesn't mean you can't get more clicks than the list above you. You can do things like create a compelling title, use keywords in your title that your competition is not using, write amazing meta descriptions that people want to click and read.
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