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In this class Professor Claudia Alderete explains what is and what is not Content Marketing.
Content marketing is a strategic solution for a strategic problem. It seeks to reach a specific audience in order to achieve a particular objective such as more downloads of a product, more purchases of a service, more subscriptions to a newsletter. Content Marketing is not something new and is being implemented by many companies in different social networks such as Twitter, Facebook and Instagram, you can also create content such as Blogposts, Tutorials, videos, podcasts and much more.
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